To coincide with the market launch on 16 April, BMW released its “digital-first” campaign for the new BMW M2 Coupé. Stars of the campaign “Eyes on Gigi” are the new BMW M2 Coupé and American supermodel Gigi Hadid, who is appearing in front of the camera for an automobile brand for the first time.
- 2017 BMW X1 and 2017 BMW 2 Series Earn IIHS “Top Safety Pick”.
- BMW Group and the Albanese Organization Launch ReachNow at the Solaire
- BMW Motorrad USA Revs Up Manhattan This Weekend At The Progressive International Motorcycle Show
- The BMW X1 wins Car and Driver’s 2017 10Best Truck and SUVs in the Subcompact Luxury SUV category. The BMW M2 and the BMW M240i win 10Best in the compact-sport sedan genre.
- MINI USA ANNOUNCES U.S. MARKET PRICING FOR NEW MINI COUNTRYMAN